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In late 2013, ASAP Rocky dropped the music video for “Fashion Killa.” The video, which was co-produced by Rocky and Abloh, featured a special appearance by Rihanna as the female lead and a cameo from ASAP Ferg. September 2013: Co-directs ASAP Rocky’s “Fashion Killa” music video The award went to Caroline Robert, who was the art director for Arcade Fire’s The Suburbs deluxe edition. The artwork earned Abloh his first Grammy nomination for Best Recording Package, although he did not win. The artwork featured religious iconography by Riccardo Tisci, who was the creative director of Givenchy at the time. 2011: Earns Grammy nomination for ‘Watch the Throne’ artworkĭONDA was the creative house that produced the artwork for Kanye and JAY-Z’s Watch the Throne, and as the creative director of the company, Abloh took the lead. He also served as creative director for live events, like Kanye West’s Yeezus Tour. Music’s Cruel Summer, Kanye West’s Yeezus, Kid Cudi’s WZRD, Big Sean’s Finally Famous, ASAP Rocky’s, Pusha-T’s My Name Is My Name, Lil Wayne’s I Am Not a Human Being II, Theophilus London’s Vibes, Pusha-T’s Darkest Before Dawn: The Prelude, Big Sean’s Dark Sky Paradise, Lil Uzi Vert’s Luv Is Rage 2, and many more. Over the years-both as part of his work with DONDA and outside personal projects-he oversaw art direction for many high-profile albums, including Kanye West’s My Beautiful Dark Twisted Fantasy, Kanye West and JAY-Z’s Watch the Throne, G.O.O.D. Virgil met Kanye West in the early 2000s, and collaborated on projects like 808s & Heartbreak, but it wasn’t until 2010 that he would assume an official position as the creative director of Kanye’s DONDA creative house. Story continues 2010s: Oversees art direction for many high-profile albums It’s just like a time when I can listen to music… I’ll be DJing after I’m done designing or doing anything else.” While Abloh has since discovered other passions and creative outlets, he says that DJing has always offered him his only peace of mind.” In an interview with The Guardian in 2016, he explained, “When the phone is off, I play my favorite songs really loud for myself, and I’m not talking to anyone. He cites A-Trak, Roc Raida, Invisibl Skratch Piklz, and more as early sources of inspiration when he was starting out. 1990s: Virgil Abloh begins DJing at house parties and small eventsĪbloh began DJing in the late ’90s when he was in high school. In loving memory of Virgil Abloh, take a look at what he was able to accomplish in music below. And he’s previewed unreleased rap music, launched soundtrack series, designed album artwork, directed music videos, and more. Some of the biggest stars in music, including Kanye West, Rihanna, and ASAP Rocky, showed up in the front row at his shows. Throughout his career, Abloh made a conscious effort to bridge the gap between fashion and music, while pursuing careers as a designer, entrepreneur, artist, and DJ.Īs a teen, he pursued a path as a DJ, and even after he pivoted to fashion, he kept DJing at parties and events, and heavily incorporated music in his shows. Though many are familiar with his Off-White and Louis Vuitton designs, he also had a long history in music. In addition to being a husband, father, brother, and friend to many, Abloh was professionally known as a designer who disrupted the landscape of the fashion world. Abloh is survived by his wife Shannon Ablooh, two children, and his family and friends. According to a statement released on his Instagram account, Abloh had been privately battling a rare form of cancer for more than two years. On Sunday, November 28, Virgil Abloh passed away at the age of 41 in his hometown of Chicago.